How did you attract/address your audience?

We have done some work already with the hypothesis of Colin Burrows from Special Treats Production promoting our media product.


The first thing I thought about to attract my audience has been a poster. I took Black Swan's poster for example, in order to have the right pattern of a film poster.

This is then the poster of Mademoiselle Alix:

I used this photograph of the opening sequence for three reasons: 

First of all, we definitely see that it is girl with the long hair and the neck. The neck is a very sensual part of the body but in the same time not a hidden part of the body. So it is not purely sexual. 

Then, because of the Peter Pan collar that reminds to the school uniform, to the childhood (most of the dresses for girls have this type of collar)... Moreover, being made in lace reminds to the femininity. 

Finally, we do not see the face of the character, which shows the impersonal side of the relationships going on in the film. In fact, Alix seems not to care too much about the personality of the people she meets. However, I consider that the face and the eyes are the image of the soul. So the poster will attract the audience because of its originality and the questions or curiosity it raises.

As we can see under the release date, there is the address of a website: www.mllealix.com

(This address is not of course real) This could have been the address of the website that we could have realised for the promotion of the film. We would have put on this website the original idea of the film, information on our direction and production companies, interviews of the director, producer, actors... Our audience could have left some messages, ask questions etc. I would have built this website in order to have a real exchange between us and our audience.

Eventhough our film is not a blockbuster, I would have tried to organise a premiere with the presence of the director, producer and actors. Our audience would have got the places on the website. Confirmed guests would have received a special edition of the film on DVD at the end of the premiere for instance. Journalists and reviewers would have present of course.

The goal of this event would really have been the exchange between our team and our audience.

A teaser would probably have been made and would have been viewed in art-house cinemas mainly, in order to get a special audience familiar with art-house productions.

Credits:

Microsoft Office - Words 2011