Who would be the audience for your media product?

According to our audience research, we identified our niche audience.


It does not seem to be any differentiation between gender. 
In fact, no one, male or female, while talking about our media product, specified the fact that the principal character, being a girl, would influence their choice of watching the film. Boys do not mind not being able to identify themselves to the character. 
Each gender will be represented in our niche audience.


There is definitely a difference of view according to the age. 
Young people between 17-25 feel already like watching the film only with the narrative. After visioning of our opening sequence, they feel even more like it. The style of filming, the atmosphere and the music (particularly the electro house music) give them this envy. 
Older people between 50-55 are not really convinced by reading the narrative. However, after having seen the opening sequence, the style and atmosphere increase their curiosity. The classical baroque music make them feel that it is a production of a certain quality.

According to the British Board of Film Classification and to their descriptions of each classification, I would think that our media product fits the category '15'. In fact, focusing on what will be going on in our film, the sections Drugs, Imitable behaviour, Language, Nudity and Sex of the classification 15 are relevant. The use of drugs and alcohol and the active sexuality that will be showed in the film fit to the description below.

BBFC '15' classification logo

However, this classification is the one planned for the film. After realisation, the result might tend to a '18' classification !

Since ethnic majorities and minorities are pictured in our media product, our audience should be composed of each of them. 

Different sexual patterns are represented in our media product: heterosexual, homosexual and bisexual. As a matter of fact, I would expect people from every sexual background.

Our film would represent young people from the upper middle-class, if not from the upper-class. In fact, all of them have the cultural and material capitals of these social classes. Through my own experience, I have observed that people from all social classes watch films in which only one social class is represented. However, this film being an art-house production, I guess that our niche audience will be people from the middle and upper-classes, in other words people with a certain high cultural capital. 

To sum up, our targeting defines our niche audience as middle/upper-class 15/18-45 years old male/female hetero/homo/bisexual from every ethnic background. 

Tommy Hilfiger adverts that could be a representation of our niche audience
(except that people won't be neither models nor dressed by Hilfiger !!)

Credits:

www.bbfc.co.uk